I am an experienced digital reputation consultant in London who has been managing several successful digital reputation management campaigns. In my dealings with my clients I have always observed the same pattern: they are all successful executives, having worked very hard throughout their career and have showed an enormous amount of resilience. They have also sacrificed a lot on a personal plan and have put on hold numerous holidays to dedicate themselves fully to their career. And then, a wrong decision was taken…a wrong company, the wrong boss, the wrong culture and a noisy exit followed by media coverage, publications, blogs, forums and a lot of negative stories on the first page of search engines as Google. And then, while trying to land their dream job again they acknowledge that at their level, prospective employers perform online searches as the very minimum…and that negative stories keep coming up.
Psychologists call this a Confirmation Bias, once that employers read the stories their form a biased mindset and filter all information received to confirm that initial impression. While running your reputation management campaign I wear many ‘hats”: digital marketing expert , SEO consultant, social media expert, content amplification professional , PPC, digital competitor benchmarking and remarketing specialist in London I use a variety of innovative approaches to get that news, articles and blogs out of the first page in Google, give my clients a fair chance to start over without fear of confirmation biases.
Search Engine Optimisation
The first point of call is your blog, website or online CV. This represents an important digital asset and represents you as a brand. Let's rank your website up on the first page in Google...for multiple pages!SEO Plans include:
My SEO services for your blog include technical SEO audits of your website, improving your website’s health, on-page search engine optimisation and outreach/link building strategies.
Content Marketing strategies
Let's rank your social profiles in natural search. Let's develop new and innovative social media opportunities in natural search. Let's amplify and rank your content on social and via native advertising!Social Media services include:
Your social media profiles represent another great opportunity to get some of that first top ten positions in Google. We will create great content, optimised for SEO, amplified and linked to from good quality websites.
Your Digital Footprint
We will use every digital opportunity to enhance our chances of removing or outranking that negative stories: journalists outreach, digital competitors analysis and more.Services include:
In our efforts we will contact journalists, your digital competitors (if part of our strategy),employ various blogger outreach plans…anything that would support our efforts to get that first page in Google and Bing!
digital Reputation Management Services…
We will leverage organic and paid social advertising opportunities to drive traffic to your website (SEO) and to rank your social profiles on the first page of search engines as Google. We will devise different content marketing strategies based on the social media marketing platforms we will focus our efforts on, and the data insights about your audience and intent. So..what social media platforms may we focus on? Well, we could focus on any or multiple of the following platforms: Facebook, Instagram, LinkedIn, Twitter, Reddit, Plurk, Stumble Upon, VK, Pinterest, Xing, Tumblr, Diigo, Blogger, Instaprint and many many more. At the end of this exercise we should rank at least one of your social media profiles on the first page within search engines as Google and Bing.
Native advertising represents another paid content marketing amplification opportunity to sponsor your content on premium publisher platforms such as CNN, Sky news, Telegraph, Washington post and many many more. We will be running campaigns on the two main PPC content discovery platforms: Outbrain Amplify and Taboola Discovery. The effect of these sponsored content campaigns will be two folded. On one side we will support our SEO efforts by driving traffic to our website, improving our time on page rate and lower our bounce rates (hence improving “relevance” perception by search engines and implicitly better rankings). Secondly, as I work only with top content writers we will always ensure that thorough research is in place to identify the most current issues with the highest “link magnet” opportunities hence again focusing on both improving SEO of your overall website and on ranking that specific article on the first page of search engines.