Remarketing Consultant in London. ROI Focused Remarketing Services

Remarketing or retargeting the way it is know by many marketers represents the process of reaching customers who have visited your website but may have not taken the action you would have desired them to take… buying a product, a service, submit an enquiry and so on. To understand remarketing services in practice all you need to do is think about your browsing experience…how many times you visited a website, navigated away from that website just to be followed away by a banner advertising the product that you have just seen? Have you viewed a pair of earrings on Amazon, logged in to your email account or visited let’s say a sports page?…do you see an image of the earrings on your screen even though you are not logged in to Amazon anymore? Congratulations…you have been remarketed to! So how does it work? Well…you visit a website. The website runs employs remarketing services . You get on the page, and a cookie (a small piece of code) is dropped on your browser…you are now going to be remarketed to, depending on a well designed set of rules from the advertiser…creepy for you, great opportunity for the advertiser! Remarketing services work by gently and somehow unconsciously reinforcing a brand message, always there…always reminding you to take action. The great benefit is that at remarketing stage the customers have already been on your website, they know the product or service, you do not have to raise awareness…all you need to do is nudge your prospects to take action!…easier said than done, of course. So…Get in Touch if you need a professional digital marketing expert that provided ROI focused digital marketing services in London and UK.

Google is by far the largest provider of remarketing services with the largest commercial potential by far for several reasons. Firstly, Google has the largest user base as compared with any other search engine like Bing…this means more eyes on your website, more cookies and more re-targeting opportunities for your remarketing consultant. Secondly, Google has the highest display marketing network in the world by far… more opportunities for your remarketing consultant to show your ads on. Thirdly, Google has the most developed Adwords platform around, a platform that allows you to bespoke your campaign to the most granular level. Fourthly, Google has the most advanced Artificial Intelligence technology available to make your campaign successful…after all, if you are not successful then you make no money for Google either! As an experienced remarketing consultant in London, and certified Adwords and Bing Ads professional I have been running PPC and remarketing services both freelance and as Head of SEO & SEM for a top digital marketing agency in London. My clients include startups, established SME, tech companies up to large iconic brands. If you are looking for a Google or Bing professional PPC and re-marketing consultant in London then Get in Touch!

The same process explained in the Google & Bing re-marketing section applies to Facebook remarketing services as well…you can create custom audiences based on let’s say your website visitors, get your Facebook remarketing pixel on the website and start collecting…”cookies”. You can then retarget these “cookies” in order to drive action and convert. Needless to say that this a powerful option that will give you access to the highest social media user base and to Facebook’s partner websites. But what I really love about Facebook is the granularity you can apply to defining, selecting your audiences and gaining insights into their behaviour…it’s Audience Insights tool represents the greatest gift brought to human kind (…or shall we say digital marketers ?)! If you would like to find out more about how remarketing services on Facebook can help your business then Get in Touch with a professional PPC & Remarketing consultant in London !

AdRoll represents market leading remarketing platform. It really works the same way as in Google’s and Facebook’s case…a visitor comes to your page, a cookie is dropped in his browser, the visitor exits your website but is then being followed around by a bespoke remarketing ad gently (…or not so gently) nudging him or her to take action. What makes AdRoll really attractive for remarketing services is the variety of platforms that this company partners with: Instagram, Facebook and over 30 other inventory  sources. AdRoll gives you flexibility and can be used in split tests against re-marketing services on let’s say…Google, Bing, Facebook and so on. Throughout the many campaigns I have been running via AdRoll I have seen both positive and less positive results when compared with other remarketing options available out there i.e. Google Adwords, Bing Adwords, Facebook…definitely a must try option for any serious digital marketer or remarketing consultant in London! Do Get in Touch if you would like to find out more about how re-marketing on AdRoll could support your business objectives and KPIs…I am an experienced remarketing consultant in London who guarantees transparency and integrity at all times.