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Google’s analytics tool represents the undisputed market leader in terms of tracking any type of analytics information on your website. In fact, the quantity of information that Google provides is so comprehensive that I regularly meet marketers, managers and business owners who feel overwhelmed by the amount of data available in Google analytics. This generally happens due to the “cool’ aspect and depth of information…most inexperienced users of Google analytics are easily drawn into analysing more and more data, leading them to a processing information “paralysis”. It takes a very experienced digital marketing specialist to identify, make sense  and keep track of the data insights required to measure results against the KPIs you work to. As it is always the case more information is not necessarily better information. Some basic examples of the type of information that you can retrieve via Google analytics include the number of visitors to your websites, number of sessions, page views, page views per session, average session duration, bounce rate %. For a more in-depth understanding of the various ways you can leverage the enormous power of Google Analytics Get in Touch.

Paid search advertising wether PPC, social media or content amplification represents a big but necessarily commitment from any company seeking to use digital marketing strategies to win. While SEO consultancy provides longer term benefits paid search is instant and a great strategy to blend short term digital goals with longer term SEO goals. It is of course at times costly hence it is essential that a marketer or manager is presented with highly relevant data insights to both understand the benefits of paid search, and explain its potential to other stakeholders. As your paid search consultant I will be providing you with data insights such as: how is my PPC campaign, social media advertising or content amplification campaign performing against agreed metrics such as traffic to the website, engagement i.e. likes, video views, impressions and click through rate, cost per action, cost per click, conversion rate and cost per conversion, goals and events completed, sales funnels, source of the traffic, individual campaigns, group ads, actual ads and keyword performance, landing page conversion rates, heat maps, A/B split test results and more. As your PPC specialist, social media consultant and content amplification expert I guarantee transparency and accountability in achieving your KPIs and affordable SEO packages.

A core task of any SEO consultant represents the technical improvement and maintenance of your website. After all, if search engines such as Google and Bing can’t find your website or content any further SEO effort is unnecessary…neither Google nor Bing would be able to rank a content “they” are not aware of. You may look at technical SEO analytics as a mean not as an end, and you could argue that technical SEO is a given and cannot represent a KPI per se. Wether you are using my or other SEO services I would advise you that website technical health represents a KPI in its own right. A good website that performs well from a technical point of view is one of the factors that indicates wether your digital marketing strategies are focused on your short term goals alone, or sustainable on the long term. During my career as a SEO consultant I have seen many websites that where optimised using various”grey hat” and “black hat” methods, ranked on the first page just to go back into anonymity soon after. SEO is a long, assiduous and continuos process of technical, on page and off page optimisation, there really is no magic formula…skipping any of these steps would affect your website both in the short and in the long term. As your SEO expert I will always ensure that my SEO services fully and transparently integrated within your strategy and goals. You will receive an overall website health report on a monthly basis which will allow you to track the progress and technical improvements to your website. You will probably not need to get into the nitty gritty of specific  tasks, however for your peace of mind the report will include data insights in areas related to the indexation of your website by search engines, headings, meta descriptions and meta titles, image optimisation, duplicate content issues, low text/html analysis, 4xx and 5xx errors and more.

Backlinks to your website represent another essential factor in your SEO efforts to rank within search engines like Google and Bing. In fact, every single experiment performed by experienced SEO specialists concluded that out of over 200 ranking SEO factors known to us, backlinks to your website consistently come up in top 5. Hence you should view this factor as a  KPI in its own right, rather than a mean to deliver better rankings and more traffic. Just as in the case of website health, your backlink profile heath will be a good indication of wether your website will continue to deliver great, constant performance in the future. My monthly report will also include information on your backlink profile: how many backlinks to your site, toxic links, how many have you gained or lost from the last report and why, disavowed and removed links, detailed report of the websites pointing to your website and so on. As your SEO expert I will of course provide you with full training to fully understand the report and the jargon.