WEBSITES FOR TRANSLATORS.
If you are looking for affordable website design and SEO services for Translators and Interpreters than you will love our websites for translators, websites for interpreters and SEO services for translators and interpreters. I am an experienced digital marketing expert who works both on a freelance basis and as Head of SEO & SEM of a top London digital marketing agency. I have been specialising in the translating and interpreting industry for the past year and a half, having launched a successful conference interpreting agency that ranks on the first page within Google for all the language pairs we offer. I hold an MBA and an MA Marketing & Innovation and won numerous awards internationally and nationally. If you have a website that does not rank on the first page in Google and Bing for the Translation or Interpreting Service you offer, than your website is not delivering the goals you have set for it: enquiries, leads, contact forms etc. Please see bellow a sample of the websites that the agency I co-founded ranks for within Google.
Website design for Translators
Get in touch if you are looking for professional looking websites from a digital marketer who understands the translation & interpreting industry.Website design
Fact: Over 90% of the websites are being built without a clear understanding of what the website needs to achieve, or without any understanding regarding particularities of the translation and interpreting industry requirements.
SEO Services for Translators
Having ranked 20 websites on the first page in Google and Bing for the Conference Interpreting services we offer I am best placed to support you in doing the same.SEO Insights:
Fact: SEO is complex…honestly. You may have a very nice looking website but hardly optimised. I have audited hundreds of websites by now and I continue to be amazed by the poor technical state, lack of on-page or off-site SEO strategies.
Paid Search for Translators
Complement your SEO strategy - get on the first page in Google instantly via paid search campaigns on Google while working on your longer term SEO strategy.Paid Search campaigns
Ranking a website organically via SEO services takes time, anywhere between 4 to 7 months. Run a PPC campaign in Google in-between that period, get your site on the first page in Google and capture that leads…you can switch on and switch off anytime!
Social Advertising for Translators
Unleash the power of social media in a way you never knew was possible. Facebook, LinkedIn, Instagram, Twitter, Reddit, Stumble Upon, Xing and many more...Social Media Advertising
Most people are often surprised when they finally understand the real power of social advertising and what it can do for them. Target translation agency owners, project managers, people with an interest in translation and interpreting and much more.
Services – Websites for Translators. SEO for Translators.
As a Head of SEO & SEM of a top digital marketing agency in London and freelance digital marketing expert I see every day beautiful, professional websites that have so many issues from a technical SEO, on page and off page optimisation that I have to go back to the very basics, put in a titanic effort into fixing the site, re-organising its architecture, text, images and so on. Needless to say, at times the fees I charge my client could have been avoided if the website designer would have built it both with SEO, conversion optimisation and the particularities, terminology and semantic analysis specific to the translation and interpreting industry.
We have built your professional looking websites for translators with SEO in mind. So… what is next? Well, you built your website for several reasons but the main reason was to get more leads, more enquiries and more business overall. However, as I mentioned already, if your visitors can’t find you online your website will loose itself within hundreds of similar websites and businesses… it would remain a cost with no return on your investment. There are several long and short terms strategies you can take to ensure that your website is visible on the first page in Google and Bing. I will discuss the short term strategy in the next section.
The long term strategy is search engine optimisation (SEO) strategy, also called natural search. In a nutshell, if you google “french interpreter” the first websites for translators coming bellow the paid options are the natural search results. SEO takes time, in my experience between 4-9 months to rank but it is overall the cheaper option over pay per click strategies. SEO includes 3 areas: technical SEO (your website’s health “under the hood”), on site search engine optimisation (i.e. keyword research, semantic analysis, keyword density analysis, URL, meta descriptions, meta titles, blog posts optimisation, internal linking architecture, A/B split testing, heat mapping ) and off site search engine optimisation (PR and Outreach). A good understanding of the industry that the website is targeting is paramount as well…how else will you understand the terminology and particularities of different translation and interpreting services (i.e. Public Service Interpreter vs. Conference Interpreter), the PR, Outreach and link building opportunities within the translating and interpreting ecosystem? This is where I can help, both as an experienced SEO professional and a co-founder of a successful on-line conference interpreting business with 20 websites all ranking on the first page within Google and Bing.
Too often I see translators and interpreters investing in building their website and doing nothing to build up its long and short term digital marketing strategies. I discussed above about your long term 4-9 months SEO strategy but what are you going to be doing in between? The truth is that 99% of translators and interpreters are not leveraging the significant power of Google and Bing advertising. In simple terms, translators and interpreters do not run pay per click and remarketing campaigns for the services they offer. Don’t get me wrong…I honestly understand your arguments about the extra cost you will incur (the industry
already struggles with over-capacity of translators & interpreters vs. demand, the government cutting costs vs. quality hence agencies hold monopoly, offering ridiculously low rates of pay and so on). And yet, search for your services, (let’s take “french translation services” or “french translator” as an example) and you will find that the first four results coming up in Google are all paid searches. Look at the names…all agencies you know, you may even work with them. However not one translator or interpreter appears within that paid search results. The morale of the story is that agencies run pay per click campaigns to get enquiries, leads and ultimately business. Moreover many agencies have developed entire business models around the pay per click advertising opportunity, and there is no competition for them from any individual translators or interpreters, or any websites for translator or interpreters! As a matter of fact, these agencies will pay Google on a pay per click basis, get the enquiry and then pass the project to you on a far lower pay. So, running pay per click campaigns pays off and I strongly recommend you try it to complement your longer term SEO strategy…cut the intermediary (agencies), go to the source and only pay when people click on your ad. This being said Pay per click is more of an art, you will not simply appear at the top of the page because you pay Google, you may pay more than your competitor and still be lower placed on the page or not even on the first page and so on. Keywords research (volume potential, semantics, intent, scrapping search engines for most used phrases etc), setting up a campaign (i.e. targeting, CPC, keyword modifiers and strategies, ads and A/B splitting exercises, quality scores, landing page optimisation), managing the PPC campaign (i.e. quality scores, conversion optimisation, CPC tests, ad performance, sales funnels etc). Get in Touch if you would like to find out more, always happy to have a conversation about potential ways I could support you. Looking for websites for translators? Or maybe SEO and PPC services for translators? Well…Get in Touch!
I have been explaining you the different digital marketing services and websites for translators I offer. But…why not learning these skills and do it yourself in the future? I will teach you how to optimise your website on page and off page, technical SEO skills, how to set up and manage your own PPC, social media and content marketing campaigns. Learn how to navigate your way around the main data analytics tools, benchmark your competitors online and so much more…This really is the best option around… you will get your SEO, PPC or social media advertising project up and going, learn high level digital marketing skills, be miles ahead of your competitors (translators or interpreters) and leverage some of the successful strategies that translation agencies have been leveraging for years. Get in Touch to find out more about the training packages available, or about the websites for translators services.
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