I am an experienced digital reputation consultant in London who has been managing several successful digital reputation management campaigns. In my dealings with my clients I have always observed the same pattern: they are all successful executives, having worked very hard throughout their career and have showed an enormous amount of resilience. They have also sacrificed a lot on a personal plan and have put on hold numerous holidays to dedicate themselves fully to their career. And then, a wrong decision was taken…a wrong company, the wrong boss, the wrong culture and a noisy exit followed by media coverage, publications, blogs, forums and a lot of negative stories on the first page of search engines as Google. And then, while trying to land their dream job again they acknowledge that at their level, prospective employers perform online searches as the very minimum…and that negative stories keep coming up.
Psychologists call this a Confirmation Bias, once that employers read the stories their form a biased mindset and filter all information received to confirm that initial impression. While running your reputation management campaign I wear many ‘hats”: digital marketing expert , SEO consultant, social media expert, content amplification professional , PPC, digital competitor benchmarking and remarketing specialist in London I use a variety of innovative approaches to get that news, articles and blogs out of the first page in Google, give my clients a fair chance to start over without fear of confirmation biases.