COMPETITOR BENCHMARKING (Digital)
Competitor benchmarking in its current form is outdated in 90% of the businesses. Remember the traditional “benchmarking” tool in the form of car park walks with your sales manager, taking notes about your competitor’s clients?…it is still in place in most businesses. If you reflect over it…how many times have these competitor benchmarking “tools” brought you a lead or a client? Instinctively you know it does not work but you still do it…after all you need to show your boss and his boss what you do, and the more the better, right? I am an experienced Digital Marketing Consultant holding and MBA and an MA Marketing & Innovation, and a multi-award winning Senior General Manager for large multimillion branded businesses and teams. I use state of art, innovative digital benchmarking tools to make your competitor benchmarking significantly more efficient and commercially focused. I am also the Head of SEO & SEM of a top digital agency in London.